Recent Insights
Insights

AR campaign development for agencies requires balancing creative ambition with technical feasibility whilst delivering on time and budget

Creative-technical collaboration enables agencies to deliver immersive campaigns whilst maintaining client relationships and creative control

Crisis management for experiential activations requires rapid response protocols preventing small technical issues from becoming campaign disasters

Experiential technology integration requires adapting technical workflows to agency processes ensuring smooth collaboration

Pitch support helps agencies win immersive briefs through technical expertise concept validation and compelling presentation materials

Strategic partnerships enable agencies to deliver immersive technology consistently whilst maintaining competitive advantages

WebAR production for agencies requires understanding platform capabilities limitations and best practices for successful campaigns

White label development enables agencies to deliver VR and AR under their own brand whilst maintaining complete client ownership

How 3D printing supports interactive installation projects, from testing a design to producing small parts and props, and where it is not the best tool

How gyms, studios and leisure centres can use interactive displays to motivate members, explain exercises and add atmosphere

What brands should think about when planning Halloween activations, from creative ideas to age suitability and safety

Ideas for brands at running events, from cheering points to recovery zones, with attention to what tired runners and supporters want

A grounded look at using conversational characters and AI hosts in installations, including realistic capabilities, limits and safeguards

How small location beacons can trigger information on visitors\

Practical ways for libraries and community centres to introduce interactive learning and play without large budgets or specialist staff

A plain guide to uninterruptible power supplies for installations and live events, including what they protect and what they cannot

How interactive screens and displays can support customers at each stage of a showroom visit, without replacing the sales team

How employers can stand out at careers fairs with interactive experiences that explain the work and start better conversations

How interactive displays can help a company explain what it does to visitors, customers and the community, without overwhelming them

How councils and public bodies can use interactive displays to gather more useful views from residents than a paper form or a lone exhibition board

How companies can use interactive experiences for internal events such as launches, away days and celebrations, and why staff are a demanding audience

How interactive art trails can draw visitors through a town centre, combining physical artworks with phone-based and sensor-driven layers

How to turn decades of company history into an engaging interactive timeline for an anniversary, reception or exhibition

How to design activations and installations that encourage repeat visits, from collectable content to changing challenges

An introduction to prize mechanics at brand activations, covering fairness, random selection, terms and where to take proper advice

A practical look at packing, transporting and rebuilding interactive installations for touring and repeated events

Why venue Wi-Fi is rarely reliable enough for live activations, and how to design installations that keep working when the network does not

What to think about when taking interactive technology outdoors, from enclosures and screens to temperature, sunlight and moisture

Practical guidance on text size, contrast and layout so interactive screen content stays legible in bright, busy event spaces

How self-service check-in and registration points can shorten queues at events, and what to plan around badges, data and staffing

How exhibitors can measure who stops, how long they stay and which parts of a stand attract attention, without overpromising precision

Ways to let people who cannot attend in person take part in a physical activation, from shared challenges to live streams

AR helps interior designers and furniture retailers show clients how pieces and finishes will look in their actual room

VR scenario rehearsals help leadership teams practise decisions during a cyber incident before a real one happens

WebAR can make museum shop products unlock extra content, extending the visit and adding value to souvenirs

How gentle interactive displays can ease stress in waiting areas, with notes on infection control, accessibility and avoiding harm

A decision guide to hiring, buying or commissioning interactive technology for events, based on frequency, uniqueness and risk

An introduction to accessible design for AR and VR, covering mobility, vision, hearing and comfort considerations

VR lets employers at careers fairs show what a trade apprenticeship really involves, attracting better-informed applicants

Practical ideas for increasing scan rates on WebAR and QR code experiences, from placement to the reason to scan