Public Space Is Not Free Space
Streets, squares and parks belong to someone, usually a council or private owner. Running an activation without permission can end with a shutdown, fines or damaged relationships.
Questions to Ask
Requirements differ between places, so speak to the relevant authority early. Our street activations start with this list.
- Who owns the land — council, private estate or landlord
- Is a permit needed — for events, structures or sampling
- Highways and access — vehicles, closures and pedestrian routes
- Licences — music, alcohol or street trading
- Insurance and risk assessments — what must be provided
Planning a street activation? We offer free consultations on public activations... Let's discuss your plan →
Allow Plenty of Time
Approvals can take weeks. Applying late limits your options and increases pressure on the whole team.
Take Local Advice
Rules vary and change. This is general information, not legal advice, so check with the relevant authority and your adviser. Agencies planning street campaigns can talk to us via our partnership programme.
