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Colour-Blind Friendly Design for Interactive Content and Screens

Colour Is Not Universal

Many people see some colours differently. If content depends on telling red from green or similar pairs, some visitors will be left guessing.

Simple Design Habits

Good habits help everyone, not only people with colour differences. We apply them across our interactive content and WebAR experiences.

  • Never use colour alone — add shapes, labels or patterns
  • Strong contrast — between text and background
  • Careful pairings — avoid red and green as the only difference
  • Clear legends — name each colour in the key
  • Test with simulators — preview designs as others see them

Designing accessible content? We offer free consultations on inclusive design... Let's discuss your project →

Think About Games and Charts

Scores, team colours and charts often rely on colour. Add icons, letters or textures so players and readers can tell items apart.

Test with Real People

Simulators help, but feedback from people with colour vision differences is better. Include them in user testing. Agencies can arrange accessibility reviews via our partnership programme.

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