Transform Customer Experience with Augmented Reality
Augmented reality bridges the gap between digital possibility and physical reality. Our AR development services help UK businesses create interactive experiences that let customers visualize products in their spaces, try before they buy, and engage with brands in entirely new ways. Whether you need a native mobile AR app or friction-free WebAR campaigns, we deliver solutions that work.
Exploring AR for your business? We offer free consultations to help you identify which AR applications deliver the strongest ROI for your specific challenges. Let's discuss your needs →
Mobile AR Applications
Native iOS and Android AR apps built with Unity, ARKit, and ARCore deliver high-performance experiences with advanced features like spatial mapping, image recognition, and multi-user collaboration. Perfect for product visualization, training applications, and branded experiences requiring sophisticated tracking.
Use cases: Furniture placement in homes, automotive configurators, industrial equipment visualization, educational AR tools, virtual try-on for fashion and accessories, location-based AR games.
WebAR Experiences
Browser-based augmented reality eliminates app downloads, making AR accessible instantly through QR codes or web links. We build WebAR campaigns using 8th Wall and custom web technologies that work across devices without requiring App Store approval or user installation friction.
Use cases: Marketing activations, product launches, print advertising enhancement, packaging experiences, social media campaigns, event engagement, point-of-sale interactions.
Product Visualization AR
Let customers see your products in their actual environment before purchasing. Our AR visualization tools reduce returns, increase conversion rates, and build purchase confidence by showing accurate scale, colors, and placement in real spaces through smartphone cameras.
Industries: Retail furniture, home décor, appliances, outdoor equipment, industrial machinery, building materials, lighting fixtures, garden products.
Virtual Try-On AR
Face-tracking and hand-tracking AR enables customers to virtually try products using their device cameras. From eyewear to jewelry to cosmetics, we create try-on experiences that reduce returns and extend reach beyond physical store locations.
Applications: Eyewear and sunglasses, jewelry and watches, cosmetics and makeup, hats and headwear, fashion accessories, hair color visualization.
Location-Based AR
GPS-triggered AR experiences overlay digital content onto specific physical locations, creating interactive city guides, heritage site tours, property marketing tools, and location-aware brand experiences that encourage exploration and engagement.
Applications: Tourism and city guides, heritage interpretation, property development marketing, retail store navigation, event wayfinding, educational trails.
Marker-Based AR Campaigns
Image recognition AR triggers digital content when cameras detect specific images—perfect for print advertising, packaging, posters, and branded materials. We develop marker-based AR that transforms static media into interactive experiences that capture attention and drive action.
Use cases: Magazine advertising, product packaging, movie posters, event materials, restaurant menus, educational materials, museum exhibits.
Not Sure Which AR Approach Fits Your Needs?
We help businesses determine whether native apps, WebAR, or hybrid approaches deliver the best results based on your audience, budget, and business objectives. Get expert recommendations tailored to your specific use case.
Schedule a Free Strategy Call →Why Choose Dagger Interactive for AR Development
Proven Platform Expertise: We develop with Unity, ARKit, ARCore, 8th Wall, and AR.js—choosing the right technology stack for your specific requirements rather than forcing projects into familiar tools.
SME-Focused Approach: Our AR solutions are designed for realistic budgets. We understand the difference between enterprise "innovation showcase" projects and business tools that need to deliver measurable ROI.
Cross-Platform Development: Whether you need iOS-only, Android-only, or universal solutions, we optimize for your target audience while maintaining consistent experiences across devices.
Performance Optimization: AR demands technical precision. We optimize 3D models, implement efficient tracking, and ensure smooth performance across device capabilities to deliver experiences that work reliably in real-world conditions.
AR Solutions Across Industries
Retail & E-Commerce: Product visualization, virtual try-on, in-store navigation, interactive packaging, size and fit guides, color visualization.
Real Estate & Property: Virtual property staging, location visualization for developments, building information overlays, interior design preview.
Education & Training: Interactive textbooks, 3D model exploration, virtual laboratories, anatomy visualization, historical reconstruction.
Marketing & Events: Brand activations, trade show experiences, print advertising enhancement, social media filters, packaging campaigns.
Manufacturing & Industrial: Equipment maintenance guidance, assembly instructions, remote assistance, technical documentation, safety training.
Our AR Development Process
Discovery & Feasibility: We start by understanding your business objectives, target audience, and technical constraints. Not every AR concept translates to practical implementation—we identify what works and recommend alternatives when needed.
Platform Selection: Native apps offer advanced features but require installation. WebAR provides instant access but with technical limitations. We help you choose based on what matters most for your use case.
3D Asset Development: AR experiences require optimized 3D models. We create assets from scratch or optimize existing CAD files, ensuring they perform smoothly on mobile devices while maintaining visual quality.
Testing & Refinement: AR performance varies across devices and lighting conditions. We test extensively across iOS and Android devices, refining tracking and optimizing for real-world usage scenarios.
Deployment & Support: From App Store submission to WebAR hosting and analytics integration, we handle technical deployment and provide ongoing support for updates and optimization.