Print Is Not Dead
Posters, brochures and menus remain effective, especially in places where people wait and read. Adding a digital layer can extend them with video, 3D or games.
Triggers to Consider
Pick the simplest trigger that does the job. We combine these in our WebAR and campaign work.
- QR codes — a quick, familiar way to open web content
- Image recognition — scan the artwork itself
- NFC tags — tap a phone on a printed object
- Short links — easy to type if scanning fails
- Clear prompts — tell people what they will get
Adding a digital layer to print? We offer free consultations on print and digital... Let's discuss your campaign →
Design the Print First
Leave space for the trigger, make it large enough to scan and place it where people can reach it. Test under real lighting.
Keep the Link Alive
Printed items outlive campaigns. Plan how long links will work, and redirect them sensibly afterwards. Agencies producing printed campaigns can talk to us via our partnership programme.
