Build It, Then Tell People
Even a brilliant installation needs an audience. Launch publicity tells people it exists, why they should visit and when to come.
Pre-Launch Ideas
Start early and tell a story. Our launch projects often include a small publicity plan.
- Teasers — short clips that show part of the experience
- Behind the scenes — the making of the installation
- Local press — a story about something new in town
- Partner promotion — venue, sponsor and community channels
- Preview events — invite groups and influencers to try it
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Prepare Assets Early
Collect good photographs and video before opening, and write a short description press and partners can reuse.
Be Accurate
Do not promise features or dates you may miss. Plain, honest messages keep trust. Agencies running launch campaigns can talk to us via our partnership programme.
