Public Games Are Different
People playing a game at an event have no time for tutorials. They watch someone else, try for a minute and move on. Good public games respect that.
Principles That Work
Keep the first ten seconds clear and rewarding. We design with these principles in our activation games.
- One main goal — easy to explain in a sentence
- Instant feedback — every action produces a visible result
- Quick wins — early success builds confidence
- Short rounds — a minute or two at most
- Spectator appeal — fun to watch as well as to play
Planning a branded game? We offer free consultations on game design... Let's discuss your idea →
Make Failure Gentle
Frustration drives people away. Keep difficulty fair, allow quick restarts and celebrate effort.
Test with Strangers
Watch people who have never seen the game. If they hesitate, simplify. Agencies commissioning branded games can talk to us via our partnership programme.
