Good Light Gets Shared
Visitors share photos that look good. A beautifully designed photo point can fail if the lighting is harsh, dim or full of reflections, because people will not post what makes them look bad.
Lighting Basics
You do not need a studio, but you do need to plan. These principles guide our photo and content installations.
- Soft, even light — avoid harsh shadows on faces
- Front-facing sources — light the people, not only the backdrop
- Colour consistency — similar tones across all lights
- Avoid reflections — watch screens, glass and shiny surfaces
- Phone-friendly levels — enough light for small camera sensors
Want visitor photos that shine? We offer free consultations on photo experiences... Let's discuss your set-up →
Test with Phones
Try different phones, from older models to the latest. Photograph a range of skin tones and clothing, and adjust until everyone looks good.
Mind the Surroundings
Venue lighting changes through the day. Check at opening time and evening, and prepare adjustments. Agencies building content points can talk to us via our partnership programme.
