WebAR: Maximum Reach, Minimum Friction
WebAR eliminates the biggest barrier to AR adoption—app downloads. Customers access AR experiences through QR codes or web links, working instantly in mobile browsers without App Store visits or installation prompts. Our WebAR development services help UK businesses create marketing campaigns, product visualizations, and branded experiences that reach wider audiences through accessible technology.
Exploring WebAR for marketing campaigns? We offer free consultations to assess whether WebAR or native apps deliver better results for your specific objectives and audience. Let's discuss your campaign goals →
WebAR Marketing Campaigns
Launch AR experiences that customers access instantly through QR codes or social media links. Perfect for product launches, seasonal campaigns, brand activations, and promotional experiences where immediate engagement matters more than advanced features. No app installation means higher participation rates.
Applications: Product launches, seasonal promotions, social media campaigns, experiential marketing, event activations, limited-time offers, viral marketing campaigns.
Print Media AR Enhancement
Transform static print materials into interactive experiences. Add QR codes to magazines, brochures, packaging, posters, and direct mail that trigger AR content—extending print advertising reach into digital dimensions without reprinting when content needs updating.
Use cases: Magazine advertising, product packaging, restaurant menus, event posters, business cards, brochures, catalogues, point-of-sale materials, direct mail campaigns.
WebAR Product Visualization
Let customers preview products in their spaces without downloading apps. WebAR product visualization works for furniture, décor, appliances, and physical products where seeing items at correct scale in actual environments drives purchase confidence and reduces returns.
Industries: Furniture retailers, home décor, appliances, outdoor equipment, lighting fixtures, garden products, building materials, industrial equipment.
Social Media AR Filters
Custom AR filters and effects for Instagram, Facebook, Snapchat, and TikTok that encourage user participation and social sharing. We develop branded AR experiences that turn customers into brand ambassadors through shareable, entertaining interactions.
Applications: Branded face filters, virtual try-on effects, product interactions, event filters, seasonal campaigns, influencer collaborations, user-generated content campaigns.
Location-Triggered WebAR
GPS-activated AR experiences that unlock at specific locations. Perfect for tourism, heritage sites, retail stores, events, and property marketing. Customers discover AR content by physically visiting locations—creating real-world scavenger hunts and interactive trails.
Use cases: City tours, heritage interpretation, retail store experiences, property developments, event venues, campus navigation, tourist attractions.
Interactive WebAR Games
Browser-based AR games for marketing campaigns that drive engagement through entertainment. From simple catching games to branded experiences that reward participation, we create WebAR games that keep customers engaged while building brand awareness.
Applications: Product launches, seasonal campaigns, event activations, loyalty programs, social competitions, educational content, promotional games.
WebAR vs Native Apps: Which Is Right for You?
WebAR offers instant access but technical limitations. Native apps provide advanced features but installation friction. We help you determine which approach maximizes participation and engagement for your specific campaign objectives.
Get Platform Recommendations →Why Choose Dagger Interactive for WebAR
8th Wall Expertise: We develop with 8th Wall, the leading WebAR platform, delivering reliable cross-device experiences that work on both iOS and Android browsers without requiring special permissions or complicated setup.
Performance Optimization: WebAR runs in browsers with limited resources compared to native apps. We optimize 3D models, implement efficient tracking, and ensure smooth performance across device capabilities—critical for maintaining user engagement.
Analytics Integration: WebAR campaigns generate valuable data on engagement, completion rates, and user behavior. We integrate analytics that measure campaign effectiveness and provide insights for optimization.
QR Code Strategy: Placement matters. We advise on QR code positioning, size requirements, and calls-to-action that maximize scan rates—ensuring your investment in WebAR content actually reaches target audiences.
Rapid Development: WebAR campaigns often need quick turnaround for seasonal opportunities or product launches. Our development process prioritizes speed without sacrificing quality—getting campaigns live when timing matters most.
WebAR Advantages for Marketing
Zero Installation Friction: Customers access experiences through web links or QR codes—no App Store visits, no download wait times, no storage concerns. This accessibility dramatically increases participation rates compared to native app requirements.
Cross-Platform Compatibility: Single WebAR experience works on both iOS and Android devices. No separate development for different platforms, no fragmented deployment, no version management across operating systems.
Instant Updates: Update WebAR content server-side without user action. Change messaging, swap products, fix issues, or refresh campaigns instantly—users always access current versions automatically.
Lower Development Costs: WebAR typically costs less than native app development because you're building once for all platforms. No App Store approval processes, no version management, reduced testing overhead.
Wider Reach: Anyone with a smartphone can access WebAR—no brand loyalty required to justify app installation. Reach new customers who would never download your app but will scan a QR code.
Measurable Engagement: Track scans, completion rates, interaction patterns, and sharing behavior. WebAR provides detailed campaign metrics that demonstrate ROI and inform future strategy.
Our WebAR Development Process
Campaign Planning: We start by understanding your marketing objectives, target audience, and desired outcomes. WebAR works best for specific use cases—we help identify whether it's the right approach for your goals.
Experience Design: WebAR experiences must deliver value quickly—users won't tolerate lengthy loading or complicated interactions. We design streamlined experiences that engage immediately and communicate clearly.
8th Wall Development: We build WebAR experiences using 8th Wall's robust platform, ensuring reliable tracking and cross-device compatibility. Our development emphasizes performance optimization for smooth experiences across device capabilities.
Device Testing: WebAR performance varies across devices and browsers. We test extensively on iOS Safari, Android Chrome, and various hardware capabilities—ensuring consistent experiences for your target audience.
QR Integration: We generate campaign QR codes, provide placement guidance, and create supporting materials that encourage scanning. Effective calls-to-action significantly impact campaign participation rates.
Analytics & Reporting: After launch, we monitor performance metrics, identify optimization opportunities, and provide campaign reporting that demonstrates engagement levels and business impact.