Too Many Cooks
Interactive projects often involve marketing, operations, legal and senior leaders, each with different views. Without a clear process, feedback arrives late and contradicts itself.
A Simple Workflow
Agree it at the start and stick to it. We set up approvals like this on our installation projects.
- One lead contact — gathers all feedback
- Named approvers — who must sign off at each stage
- Deadlines for comments — and what happens if none arrive
- Consolidated feedback — one list, not many emails
- Change log — a record of decisions and reasons
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Limit the Rounds
State how many rounds of changes are included. Extra rounds are possible, but they should be a conscious decision.
Show Work Early
Early sketches and rough builds invite useful comments before changes become costly. Agencies managing client approvals can talk to us via our partnership programme.