The Programme After the Show
Most programmes are read in the interval and left in the car. Adding a WebAR layer gives the audience something to explore, and gives the venue a way to stay in touch after the curtain falls.
Content Ideas
With WebAR, a scan on the page opens the content straight in the phone browser.
- Cast and creative voices — short interviews with the people on stage
- Set and costume reveals — design process shown in sketches and models
- Rehearsal footage — moments the audience never normally sees
- Next-show prompts — a clear route to booking
Running a theatre season? We offer free consultations on arts engagement... Let's discuss your programme →
Respecting the Production
Rights for recorded performances, music and images need agreeing with producers and performers. Programmes are printed in advance, so content should be tested early and designed to be updated if the run changes.
Auditoria are dark, so scanning should be easy in low light.
Planning and Cost
A programme experience for a single production is typically in the £5k-£10k range and ready in 4-6 weeks, and a reusable template brings down the cost of later shows. Agencies serving arts clients can use our partnership programme.
