Why Menus Struggle to Sell
Photographs flatter some dishes and let down others, and diners still have to guess at portion size. A WebAR menu lets guests scan a table QR code and see a life-size 3D version of a dish on the table in front of them, straight from their phone browser.
What a WebAR Menu Can Do
Built on WebAR, there is nothing to download, which matters when a diner is hungry and impatient.
- Portion preview — showing true size so expectations match the plate
- Allergen and ingredient overlays — surfacing key information at the point of choice
- Upsell moments — pairing a main with a drink or side visually
- Seasonal updates — swapping dishes without reprinting menus
Thinking about a WebAR menu? We offer free consultations on hospitality applications... Let's discuss your venue →
Practical Considerations
3D models of food need careful capture, usually through photogrammetry, and each dish adds to production time. Most venues start with a shortlist of signature or high-margin dishes rather than the full menu.
Lighting in dining rooms is often dim, so we test tracking in the actual venue before sign-off.
Getting Started
A focused pilot of 8-12 dishes is typically deliverable in 4-6 weeks and budgeted in the lower part of our £5k-£15k range. Hospitality groups can scale from there, and agencies can run this as a white-label build through our partnership programme.
