Outdoors Is a Different Job
Equipment that runs perfectly in a studio can fail within hours outside. Weather affects screens, sensors, power and the people using the installation, so outdoor projects need extra planning from the first sketch.
The Main Weather Risks
Each risk needs its own answer, and the same fix rarely covers them all. For temporary outdoor activations, our experiential team usually plans for the worst day rather than the average one.
- Rain and damp — sealed enclosures, drainage and protected connectors
- Heat — ventilation, shade and equipment rated for the temperature
- Cold — components that start reliably and screens that respond
- Direct sunlight — high-brightness screens and glare control
- Wind — secure anchoring and no loose graphics or sails
Taking an installation outdoors? We offer free consultations on outdoor activations... Let's discuss your site →
Power and Safety
Outdoor electrical work has specific requirements, including suitable protection and cabling. Always use qualified electricians and follow venue and site rules. This is general information, not professional safety advice.
Have a Wet-Weather Plan
Decide in advance what happens in a storm: who can shut the installation down, where equipment moves to and how visitors are kept safe. A clear plan protects people and equipment. Creative agencies can also work with us through our partnership programme.
