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User-Generated Content at Activations: Moderation, Rights and Sharing

Visitors Make the Content

Photo booths, message walls and social screens turn visitors into storytellers. This brings energy and reach, but also questions about what appears on display and who owns it.

Questions to Settle

Answer these before launch rather than on the day. Our interactive installations include these decisions in the brief.

  • Moderation — who checks content before it appears
  • Filters — blocking offensive words and images
  • Permissions — clear consent to show and reuse content
  • Age limits — rules for younger participants
  • Takedown — how a visitor can ask for removal

Planning a social wall or content booth? We offer free consultations on visitor content... Let's discuss your activation →

Automate and Supervise

Automatic filters help, but they are not perfect. Keep a human reviewer on larger public displays and have a quick way to remove content.

Write Clear Terms

Short terms explaining how content will be used protect both visitors and the brand. This is general information, not legal advice, so have the wording checked by a qualified adviser. Agencies can discuss social walls via our partnership programme.

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