Aisles Are Tight
Supermarkets are busy, regulated spaces. Floor space is limited, and retailers decide closely what may be installed, so brands need to design with restraint.
Ideas That Fit the Aisle
Small and simple often works best. We design for these constraints in our in-store activations.
- Sampling stands — with a screen telling the product story
- Scan-and-learn — phone prompts for recipes or details via WebAR
- Motion-activated displays — shelf-edge screens that wake when approached
- Digital recipe cards — ideas linked to the product
- Simple games — a quick prize draw for shoppers
Planning an in-store activation? We offer free consultations on retail activations... Let's discuss your campaign →
Follow Retailer Rules
Get written approval for location, size, hours and staffing. Retailers often have strict rules on promotions, signage and electrical equipment.
Prioritise Hygiene
Food sampling has food safety requirements, and shared touch surfaces need cleaning. This is general information, not regulatory advice. Agencies working with grocery brands can talk to us through our partnership programme.
