Footfall Is the Goal
Shopping centres use activations to attract visitors and keep them longer. Brands use the same space to meet shoppers. Both sides do better when expectations are agreed early.
Points to Agree
Centre rules are often detailed, and approvals take time. Our retail activations begin with this checklist.
- Location — footprint, sightlines and proximity to shop entrances
- Dates — peak periods and any blackout times
- Power and data — what is supplied and what you provide
- Rules — noise, sampling, queuing and safety limits
- Measurement — footfall counts and reporting
Planning a centre activation? We offer free consultations on retail activations... Let's discuss your centre →
Fit the Space
Consider the surrounding stores, escape routes and wheelchair access. A popular activation that blocks a walkway helps nobody.
Keep It Fresh
Centres want change through the year. Design pieces that can be re-themed for the next season. Agencies planning for several retail clients can approach us through our partnership programme.
