A Rebrand Needs a Story
A new logo alone rarely excites anyone. Launch events work when they explain why the brand is changing and what it means for staff, customers and partners.
Reveal Ideas
Plan the reveal moment, then the follow-up. Our launch experiences include several of these approaches.
- Staged reveal — old identity transforming into the new one
- Brand story walls — touch to explore the thinking
- Staff experiences — internal launch before the public one
- Product moments — see the new look on real items
- Social sharing — shareable moments with the new identity
Launching a new brand? We offer free consultations on launch events... Let's discuss your launch →
Brief Staff First
Employees are the brand's front line. Let them see the change before customers, and give them clear answers to likely questions.
Keep Everything Consistent
Check that screens, signs and digital channels all update together. Mismatches look careless. Agencies leading rebrand projects can brief us through our partnership programme.
