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Agency Guidance

Pitching Ideas to Clients: Using Concept Visuals Before Anything Is Built

Ideas Need to Be Seen

An interactive idea described in words often sounds better, or worse, than it is. Clients need to see and feel the concept to say yes with confidence.

Pitch Materials That Work

Match the effort to the stage of the pitch. Our partnership programme helps agencies prepare these materials.

  • Concept sketches — a quick look at the idea
  • Storyboards — the visitor journey step by step
  • 3D visualisation — the installation in its space
  • Short video mock-ups — simulate the experience
  • Simple prototypes — a rough working version of the key moment

Preparing a pitch? We offer free consultations on pitch support... Let's discuss your idea →

Be Honest About Feasibility

A lovely render of something impossible creates trouble later. Check technical and budget realities before promising a result.

Plan for Approval

Agree what happens after a win: timeline, budget range and next steps. Our experiential team can contribute to pitches and review ideas for feasibility.

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Whether you're planning an experiential activation, exploring AR, VR, AI or WebAR, or simply have an idea you'd like to discuss, our experts are here to help.

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