Beyond What People See
Sight gets most of the attention, but memory is strongly tied to other senses. A short burst of cool air, a localised sound, a gentle vibration or a scent can make a simple installation far more memorable.
Ingredients to Consider
Each addition brings its own engineering and its own risks. These are the ones we are most often asked about for experiential projects.
- Spatial sound — directional speakers so audio follows the visitor
- Haptics — vibrating floors or handles that add physical feedback
- Air and wind — fans or air jets for movement and temperature
- Scent — controlled release of fragrance on a trigger
- Light and temperature — shifts that support the mood
Exploring multisensory ideas? We offer free consultations on sensory design... Let's discuss your concept →
Handle Scent and Air With Care
Scent is the most sensitive of the group. Some people have allergies or sensitivities, so use mild, well-labelled fragrances, keep the area ventilated and avoid lingering odours that spread beyond the installation. Always tell visitors it is there.
Air jets need safe pressures and distances, and haptics must not be uncomfortable for people with medical devices or sensitivities.
Keep It Simple
One well-chosen extra sense often works better than five at once. We prototype with a small group before committing, and agencies can build this into a brief through our partnership service.
