Visitors Speak Many Languages
Tourist venues welcome people from around the world. An installation that works in only one language leaves many visitors out, and poorly translated text can be worse than none.
Design for Language Switching
Plan for languages from the start rather than adding them at the end. We apply these points across our visitor attraction work.
- Clear language buttons — flags are risky, so use language names
- Short text — easier to translate and fit on screen
- Layouts with room — some languages run longer
- Audio options — voice in several languages
- Icons and visuals — meaning without words
Welcoming international visitors? We offer free consultations on multilingual displays... Let's discuss your venue →
Use Real Translators
Machine translation is a useful starting point but can mislead. Use qualified translators and native speakers for the final text.
Choose Languages Sensibly
Look at your visitor mix and add languages in stages. Phone-based experiences such as WebAR can follow the visitor's device language. Agencies advising attractions can talk to us via our partnership programme.
