One Visit Is Not Always Enough
Long-running attractions, shopping centres and campaigns benefit when visitors return. Without a reason to come back, even a great installation is seen once and forgotten.
Reasons to Return
Repeat visits need new value, not just the same thing again. We design for this in our longer installation programmes.
- Collectable items — digital stickers or characters to complete
- Changing challenges — new goals each week or month
- Progress tracking — pick up where you left off
- Seasonal content — new themes through the year
- Rewards — unlock something after several visits
Want visitors to return? We offer free consultations on long-term engagement... Let's discuss your campaign →
Keep It Simple to Join
Asking for registration at the start puts people off. Let visitors take part first, and offer to save progress afterwards.
Respect Privacy
If you track visitors over time, tell them clearly and collect only what you need. This is general information, not legal advice. Agencies planning long-running campaigns can talk to us via our partnership programme.
