Two Ways to Fill a Wall
Both LED walls and projectors can create large images, but they behave very differently. The right choice depends on the room, the light, the budget and what the content needs to do.
How They Compare
These differences come up in most event briefs we see through our experiential work.
- Brightness — LED works in bright rooms, while projection needs control of ambient light
- Image edge — LED walls have visible pixels, while projection can blend onto many surfaces
- Shape and surface — projection can cover odd shapes, while LED suits flat or curved walls
- Setup — projection needs throw distance and alignment, while LED needs rigging and weight support
- Cost — projection often costs less up front for large areas, while LED costs more but is simpler in daylight
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Think About Viewing Distance
LED walls have a pixel pitch, the distance between pixels. Close viewers need a finer pitch, which costs more, while distant audiences can use a coarser one. Projection resolution is limited by the projector and the size of the picture.
Also think about whether people will cast shadows on the image, and whether the screen has to survive being touched or bumped.
Get Advice on the Room
A site visit or a set of venue photos with dimensions and lighting conditions usually settles the question. Agencies can discuss options with us through our partner service before committing to a hire.
