Prizes Drive Participation
People will queue for a chance to win something. Prize mechanics can lift participation at an activation, but they come with responsibilities around fairness, clear rules and sometimes legal requirements.
Common Mechanics
How a prize is awarded affects both the experience and the paperwork. Our activation designs can support several of these.
- Skill-based challenges — the best score wins
- Random draws — entries chosen by chance
- Instant-win reveals — a screen or device shows a result at once
- Collect-and-claim — gather tokens, then redeem a reward
- Social sharing prizes — entry for posting content
Planning a prize mechanic? We offer free consultations on activation games... Let's discuss your idea →
Be Clear and Fair
Publish simple terms: who can enter, how winners are chosen, what the prize is and how it is claimed. Make sure the system is truly random where it claims to be, and keep records of outcomes.
Take Proper Advice
Promotions law differs by country, and games that mix chance with payment can be treated as gambling. This is general information, not legal advice, so check your plan with a qualified adviser before launch. Creative agencies can also work with us through our partnership programme.
