A Season That Invites Play
Halloween gives brands permission to be theatrical and mischievous. It is a chance to try bold ideas, but the line between fun and frightening depends on the audience.
Ideas That Fit the Season
Pick a tone and stay consistent. These examples sit within our seasonal activations.
- Reactive haunted displays — props that respond to approach
- Scare-free zones — gentler fun for younger children
- Photo moments — spooky backdrops and costumes
- Phone effects — ghosts and spirits through WebAR
- Trails — a family-friendly route with challenges
Planning a seasonal campaign? We offer free consultations on seasonal activations... Let's discuss your idea →
Think About Age and Safety
Dark spaces, loud sounds and sudden movements can frighten children or cause trips. Offer clear warnings, good lighting along routes and trained staff.
Plan Early
Seasonal campaigns have fixed dates, so build and test well before launch. This is general information, not safety advice. Agencies planning next year's campaigns can talk to us via our partnership programme.
