Immersive Tech Collects More Than You Think
Cameras, motion tracking and headset sensors can capture images, movement and sometimes biometric-like information. Even a simple experience may involve personal data under UK GDPR, so it is worth thinking about privacy at the start. This is general information, not legal advice.
Questions to Ask Early
In our AR, VR and experiential work, these questions come up again and again.
- What data is collected — images, movement, contact details or analytics?
- Is it needed — can the experience work without storing it?
- Where does it go — which systems and suppliers handle it?
- How long is it kept — and who deletes it?
- Are children involved — which raises the bar considerably
Planning a project that handles personal data? We offer free consultations on privacy-conscious design... Let's discuss your project →
Design to Reduce Risk
Processing on the device and not storing camera images is often the simplest way to cut risk. Clear signage and plain-language notices at installations help people understand what is happening, and consent should be real, not buried.
Some projects will need a data protection impact assessment, so involve your data protection lead early.
Work With the Right People
We build privacy-conscious experiences, but each organisation is responsible for its own compliance and should take legal advice where needed. Agencies can discuss data handling with us at scoping through our partnership service.
