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Experiential Marketing

Freshers Fairs and Student Union Events: Brand Activations That Students Welcome

Crowded and Competitive

Freshers fairs pack dozens of stalls into one hall. Students collect freebies quickly but remember the stand that gave them a laugh, a game or something genuinely useful.

Ideas That Stand Out

Keep it fast, social and low-cost to join. These ideas suit our campus activations.

  • Quick challenges — a game finished in under a minute
  • Photo moments — a fun backdrop for friends
  • Useful giveaways — items students actually use
  • Sign-up simplicity — one scan to register interest
  • Group prizes — rewards for friends taking part together

Planning a campus presence? We offer free consultations on student activations... Let's discuss your stand →

Respect the Audience

Many students are young and new to independent life. Avoid pushy sales, and be clear and honest about offers.

Follow the Union's Rules

Student unions set rules for stalls, giveaways and data collection. Check them early. Agencies targeting students can approach us through our partnership programme.

Immersive and Experiental activations from Dagger Interactive
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Whether you're planning an experiential activation, exploring AR, VR, AI or WebAR, or simply have an idea you'd like to discuss, our experts are here to help.

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