Fans Want to Step Inside
Fans love to feel part of a story. A launch activation that recreates a world, even briefly, gives them a memory, a photo and a reason to tell friends.
Elements of a Launch Set
Rights and brand approvals shape what is possible. We build within them for our launch activations.
- Recreated scenes — props and sets that echo the story
- Interactive reveals — doors, screens or lights that respond to visitors
- Character moments — meet-and-greet areas with clear flow
- Photo points — set-ups designed for social sharing
- Phone extras — filters and effects using WebAR
Launching a film or series? We offer free consultations on launch experiences... Let's discuss your launch →
Respect the Licence
Studios have strict rules about logos, characters and imagery. Get approvals early, and allow time for revisions.
Plan for Crowds
Premieres attract queues and press. Plan security, access and timing carefully. Agencies working with studios can discuss options through our partnership programme.
