The Download Problem
Asking visitors to install an app is a big ask. Many will not bother, particularly for a single event. Browser-based experiences remove that barrier, but apps can do things the web cannot.
Compare the Options
Neither approach is always right. We build both and advise on the best fit for each project, including WebAR experiences.
- Web experience — opens from a QR code, no install, easy to update
- App — deeper device features and offline use
- Reach — web usually wins for short events
- Features — apps suit complex or ongoing programmes
- Cost — web is often quicker and cheaper to launch
Choosing a platform? We offer free consultations on technical approach... Let's discuss your event →
When an App Makes Sense
Consider an app for repeated use, heavy graphics, notifications or advanced hardware access. Be sure you can maintain it through operating system updates.
Ask the Right Questions
How long will people use it, on which devices and with what connection? Agencies choosing a platform for a client can talk it through via our partnership programme.
