A Shiny Portfolio Is Not Enough
Impressive videos show what a supplier has made, not how they behave when things go wrong. Good evaluation looks at process, people and support as well as the finished work.
Questions to Ask
Ask every supplier the same questions and compare the answers. These come from the briefs we answer through our experiential services.
- Relevant experience — have they built something like this
- Who does the work — the team you will actually meet
- Process — how they plan, test and communicate
- Problems — a project that went wrong and what they learned
- Aftercare — how they support the project after launch
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Speak to References
Ask for client contacts, and ask them about deadlines, honesty and responsiveness, not only quality.
Check the Basics
Look at insurance, company details and the clarity of the proposal. Agencies selecting technical partners can talk to us through our partnership programme.