One Screen, Many Audiences
A screen in a hotel, hospital or shopping centre is watched by different people at different times. Breakfast guests, lunchtime shoppers and evening visitors all want different information, so a single looping playlist rarely serves any of them well.
What to Schedule
Scheduling does not need to be complicated, but it does need planning. The same thinking applies to the displays within our permanent installations.
- Day parts — morning, lunch and evening messages
- Days of the week — weekday and weekend content
- Events and promotions — start and end dates set in advance
- Emergency overrides — a message that interrupts everything else
- Seasonal themes — content swapped on a set date
Planning a signage network? We offer free consultations on information displays... Let's discuss your venue →
Choose Simple Tools
Pick a content management system that staff can learn in an hour. Look for previews, approval steps and the ability to schedule weeks ahead, so a busy team is not updating screens at the last minute.
Plan for Failure
Decide what a screen shows if the network drops or a schedule runs out. A sensible default playlist stored on the device keeps screens useful. Agencies specifying signage for clients can talk it through with us via our partnership programme.
