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Budgeting

Day Rates or Fixed Fees? How Interactive Agencies Price Projects

Pricing Models Differ

The same project can be priced in different ways. Understanding the options helps you compare quotes and choose a model that suits your risk and budget.

The Main Models

Each approach shifts risk differently. We discuss them openly in our project proposals.

  • Fixed fee — a set price for a clearly defined scope
  • Day rate — pay for time used, suited to evolving work
  • Capped time and materials — time-based with a ceiling
  • Retainer — regular support for an agreed monthly amount
  • Phased pricing — price each stage as it is agreed

Unsure how to structure a budget? We offer free consultations on project pricing... Let's discuss your project →

Match the Model to the Clarity

Clear scope suits a fixed fee. Uncertain or exploratory work suits time-based pricing, or a short discovery phase first.

Understand Changes

Ask how changes are priced and approved. Agencies preparing proposals can discuss structures with us through our partnership programme.

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