Atmosphere Meets Cold
Winter markets are popular and festive, which makes them attractive to brands. They also bring cold, wet and dark conditions that challenge both equipment and visitors.
Cold-Weather Planning
A winter activation must work when fingers are numb and screens are chilly. We consider these points in our seasonal outdoor projects.
- Equipment ratings — check operating temperatures and condensation
- Touch alternatives — physical buttons work with gloves
- Warm queues — shelter or heaters for waiting visitors
- Light — plan for early darkness with suitable illumination
- Power — safe outdoor supply and protected connections
Planning a winter activation? We offer free consultations on seasonal events... Let's discuss your market →
Keep Experiences Short
People do not want to linger in the cold. Choose short, rewarding interactions and avoid long instructions.
Stay Safe on Slippery Ground
Wet and icy surfaces cause accidents. Use matting, clear cables and have a gritting plan. This is general information, not safety advice. Agencies planning festive campaigns can talk to us via our partnership programme.
