Awareness Needs Attention
Charities compete for attention on busy streets. An interactive activation can stop people for a moment and make an issue feel personal, which is the first step to understanding and support.
Ideas That Work
Tone matters as much as technology. Choose approaches that suit the cause, and test them with people who know it. We shape these with charity teams across our street activation projects.
- Physical counters — a display that changes as people take part
- Story booths — listen to a real story and respond
- Pledge walls — add a name or message to a shared display
- Phone prompts — scan to learn more or donate
- Simple games — a short challenge that explains a fact
Planning a charity campaign? We offer free consultations on awareness activations... Let's discuss your cause →
Handle Sensitive Subjects With Care
Be thoughtful about distressing content, the presence of children and the experience of people directly affected. Offer a quiet way out and a person to talk to.
Check Rules and Permissions
Street activations and collections require permissions, and fundraising has its own regulations. This is general information, not legal advice. Agencies supporting charities can talk to us through our partnership programme.
