Competing for Attention
At a careers fair, dozens of employers offer leaflets and pens. Candidates remember the stand that let them try something or understand what the job is really like.
Ideas That Start Conversations
The best ideas show the work rather than describe it. We suggest these approaches in our recruitment event projects.
- Try the job — a short simulation of a typical task
- Virtual site visit — see the workplace without travelling
- Skills challenges — quick games linked to the role
- Q and A screens — answers to common questions
- Easy sign-up — scan to register interest
Recruiting at an event? We offer free consultations on recruitment experiences... Let's discuss your stand →
Keep the Staff Involved
Technology should help recruiters talk to candidates, not replace them. Brief your team so they can follow up on the interest the experience creates.
Be Fair and Clear
Avoid games that appear to score or judge candidates unless they are carefully designed, and be open about any data collected. Agencies supporting employer branding can work with us via our partnership programme.
