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Technical Guidance

Camera-Based Installations: Privacy, Signage and Visitor Trust

Cameras Make Things Possible

Cameras power gesture control, body tracking and photo experiences. They also make some visitors uneasy, so transparency and restraint matter as much as the technology.

Good Practice

Treat privacy as a design requirement. We apply these principles in our camera-based installations.

  • Say what is happening — clear signs near the camera
  • Process on the device — avoid sending images elsewhere
  • Keep nothing unless needed — delete images immediately
  • Anonymise — track positions, not identities
  • Offer an alternative — a way to take part without the camera

Using cameras in an installation? We offer free consultations on responsible design... Let's discuss your project →

Be Extra Careful With Children

Children are given higher protection under data rules. Avoid identifying or storing images of children unless you have proper consent and advice.

Check the Law

Rules on cameras and personal data vary by country and setting. This is general information, not legal advice, so consult a qualified adviser. Agencies planning camera-driven projects can talk to us via our partnership programme.

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