A Lead Is More Than a Name
Scanning a badge gives you a name and email. The useful part is what you add: interest level, product of interest, the next step agreed and whether the person is happy to be contacted.
What a Good System Records
In the lead capture tools we build around event technology, each scan can include structured information.
- Contact details — from the badge or a registration record
- Interest rating — a quick hot, warm or cold choice
- Topics discussed — tick boxes, not free text from a busy salesperson
- Consent status — what the person agreed to receive
- Next action — a call, a demo or a quote
Capturing leads at a show? We offer free consultations on lead capture... Let's discuss your event →
Consent and Data Protection
Marketing permission is not implied by a badge scan alone. UK rules on electronic marketing and data protection are specific, so confirm with your adviser what you may send and how. Tell visitors what you will do with their details before scanning.
This is general information, not legal advice.
Follow Up Quickly
Leads go cold fast. Export the data the same day, send a personal follow-up and record outcomes so you can measure the show. Exhibitors and agencies can plan the whole chain with us through our partner service, including how kiosks or games can feed into it.
