Matchday Is More Than Ninety Minutes
Supporters arrive early, queue for food and stay late, yet most of that time is dead air from a brand and engagement point of view. AR gives clubs a way to fill it with something worth doing on a phone.
Ideas That Suit Stadiums
Using AR experiences launched from signage and tickets, clubs can offer light touch interactions.
- Player cards and stats — scanned from programmes or concourse posters
- Photo moments — standing next to a life-size player or trophy
- Heritage walls — archive moments revealed at the right spot
- Sponsor games — prizes or discounts tied to partners
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Real-World Constraints
Stadium mobile networks are often overloaded, so experiences should load quickly and not depend on constant data. Crowd flow and safety come first, so scan points must not create bottlenecks.
Rights for player likenesses need to be cleared with the club and leagues.
Getting Started
Smaller clubs and venues often begin with a single feature, such as an AR programme or a photo moment, at around £8k-£20k over 6-10 weeks. Sponsors can help fund it. Agencies can bring this to clubs through our partner programme.
