Time to Spare, Rules to Follow
Travellers often wait with little to do, which makes airports attractive for activations. They also have strict security, tight space and operators with strong views on what is allowed.
What Works in Transit
Passengers are tired, in a hurry or relaxed on holiday. Ideas must work for all three. We adapt these in our travel retail projects.
- Quick play — a game that takes a minute
- Product try-outs — fragrances, tech and travel items
- Photo moments — a memorable backdrop for holiday snaps
- Destination previews — discover places via VR
- Offers — a clear reason to buy before departure
Planning a travel retail activation? We offer free consultations on transit activations... Let's discuss your campaign →
Expect Approvals
Airport operators have approval processes, security checks and strict installation times, often overnight. Build these into the schedule.
Respect Passengers
Keep noise low, avoid blocking routes and be mindful that some travellers want peace. Agencies planning airport campaigns can talk to us via our partnership programme.
