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AI Hosts and Virtual Characters in Installations: What Works and What Does Not

Talking Characters Are Tempting

A character who greets visitors and answers questions sounds exciting. Done well it feels magical, but done badly it frustrates people, says the wrong thing or fails in a noisy room.

Realistic Uses

Start with a narrow job and build outwards. These are the approaches we discuss in our installation projects.

  • Guided tours — a character who introduces exhibits
  • Frequently asked questions — answers within a defined topic
  • Scripted storytelling — pre-written dialogue with reactions
  • Language help — greeting visitors in their own language
  • Game hosts — announcing rounds and scores

Considering a talking character? We offer free consultations on conversational installations... Let's discuss your idea →

Know the Limits

Speech recognition struggles in loud venues, and open-ended conversation can go off course. Set boundaries on topics, filter responses and provide a fallback when the character does not understand.

Plan Safeguards

Public installations need moderation, clear privacy notices and a way to switch the feature off. This is general information, not legal advice. Agencies can discuss feasibility via our partnership programme.

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