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Enhancing Visitor Navigation and Plant Discovery
Botanical gardens face unique visitor management challenges. Large grounds, diverse collections, and varying seasonal displays make traditional printed maps quickly outdated and difficult to navigate. Digital wayfinding systems solve these problems whilst enhancing educational outcomes and visitor satisfaction.
Modern wayfinding technology combines GPS positioning with interactive maps, plant databases, and personalised tour suggestions. Visitors access the system through their smartphones via WebAR—no app downloads required. The result is confident navigation, increased collection discovery, and extended visit duration.
Essential Wayfinding Features
- Real-time positioning: Show visitor location and suggest optimal routes
- Collection highlights: Direct visitors to currently flowering or seasonal displays
- Accessibility routing: Identify wheelchair-friendly paths and resting points
- Time-based tours: Create routes matching available visit duration
- Plant identification: Scan markers for detailed species information and care tips
Operational Benefits
Digital systems eliminate costs associated with printing, distributing, and updating paper maps. Staff can instantly update content to reflect new plantings, closures, or special events. The system tracks visitor movement patterns, revealing popular areas and underutilised spaces. This data informs grounds management, event planning, and future development priorities.
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Visitor Engagement Enhancement
Interactive wayfinding transforms passive garden visits into active exploration experiences. Gamification elements—collection discovery badges, scavenger hunts, photo challenges—particularly engage families and younger visitors. Multilingual support makes gardens welcoming to international tourists, crucial for destinations attracting cruise ship passengers.
The technology accommodates different visitor types through personalised suggestions. Horticultural enthusiasts receive detailed botanical information whilst casual visitors get simplified content focusing on visual appeal and photography opportunities. This flexibility maximises satisfaction across diverse audience segments without requiring multiple printed materials.