Location-Based AR: Brand Experiences People Hunt For

Create Marketing That People Actively Seek

Traditional advertising interrupts and intrudes; successful marketing creates experiences people voluntarily pursue. Location-based AR campaigns turn physical locations into discovery opportunities—customers hunt for AR experiences tied to landmarks, retail locations, or event venues, unlocking exclusive content, competitions, or rewards. This transforms passive ad exposure into active brand engagement, with participants spending minutes exploring AR content they specifically sought out rather than seconds ignoring traditional advertising.

Campaigns typically feature multiple location triggers creating treasure-hunt mechanics that drive foot traffic to key locations. Development timelines of 4-6 weeks include AR content creation and geolocation setup. Brands report engagement times of 2-5 minutes per interaction and strong social sharing, with participants voluntarily documenting their AR discoveries and challenging friends to find hidden experiences.

Campaign Performance Drivers

• Voluntary participation replacing advertising interruption with sought-after experiences
• Foot traffic generation drawing customers to retail locations through discovery mechanics
• Social amplification as participants share discoveries and challenge their networks
• Data collection capturing participant information through competition and reward mechanisms